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Seamless Digital

Marks & Spencer Nicosia
E-commerce website

Fashion & Retail | B2C

Seamless Digital in collaboration with Voici la Mode Group, has designed and implemented the first Marks & Spencer Nicosia E-commerce website.


Brief


When Voici la Mode Group came to Seamless Digital, they were looking to create an Online-Merge-Offline strategy for all their fashion brands.
Marks & Spencer Nicosia has a voice and an excellent branding and design – our job was to integrate that brand into a site that drove conversions and let visitors get to know their products, some of which include fashion, food and home decor.


Solution


The primary goal of this website is to create conversions. We designed a very simple layout, emphasizing the product details and availability. The checkout process needed to be as short and simple as possible. The whole idea was to create an “easy to use” e-commerce site. There couldn’t be any obstacles towards that.
In the end, Voici la Mode's new e-commerce site gave M&S Nicosia an exciting new look and a website that will serve as the foundation for their on-growing online presence.

Results


A fast deadline, coupled with team members eager to collaborate on both sides, allowed Seamless Digital to design & implement an E-Commerce platform for M&S Nicosia with incredible results from the first week of its launch.
From €0 of online revenue, M&S Nicosia E-commerce platform is now driving a major part of the company’s revenue during the pandemic crisis. This growth is expected to continue and grow with the execution of SEO strategys and additional technical and content enhancements.

1ST OF WEEK LAUNCH


170k

Unique visits

We are very happy with the partnership with Seamless Digital. The process of launching our E-commerce Platform has exceeded our expectations and we will continue working with them to further develop our customers' online experience.

George Kyprianou

Commercial Director at Voici La Mode Ltd.

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